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MentionRadar

Media intelligence platform that explains what changed

A media intelligence platform turns raw brand mentions into answers: what changed, why, and against which competitor. MentionRadar combines web mentions, sentiment, share of voice and what ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews recommend, so every weekly shift has a cause you can see.

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  • Web mentions and AI answers in one model
  • Sentiment index tracked week by week
  • Share of voice against up to 25 competitors
  • Pages that AI engines cite, ranked
Communications director presenting media coverage analysis to executives

From collecting mentions to explaining change

Monitoring answers one question: did anyone mention us. It is necessary, and on its own it produces a long feed that someone has to read. Intelligence answers the questions that come after: is this week different from last week, what caused the difference, and does it change what we should do on Monday. A media intelligence platform earns its place when it removes the step where an analyst exports a spreadsheet and builds the explanation by hand.

MentionRadar keeps every raw mention, with source, time, reach estimate, sentiment and the original link, because an explanation you cannot trace back to the evidence is an opinion. On top of that feed it stores weekly snapshots of the numbers that move: mention volume, the sentiment index, share of voice against your competitors and the AI visibility score from prompt runs in ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Comparing snapshots is what turns a feed into a story.

The second difference is scope. Classic media intelligence watched press and social channels. Buyers now also ask AI engines which product to choose, and those answers are invisible to press monitoring. Treating AI answers as a media channel, with its own share of voice and its own sources, is the reason MentionRadar exists. Teams that only need the press side can start from media monitoring software.

Five signals, read together

Each signal alone can mislead. A spike can be good or bad, a sentiment drop can come from one loud thread. The platform shows them side by side so the cause is visible.

1

Volume spikes

Mention count per day across news sites, blogs, forums, Reddit, Hacker News, review sites, YouTube and X. Duplicates are removed by normalised URL, so a syndicated article counts once and a spike reflects new conversations, not copies.

Tells you that something happened.

2

Sentiment shift

Every mention is scored with a word model that handles negation, intensifiers and the weight shift after "but". The weekly sentiment index is positive minus negative mentions, divided by all mentions, times 100.

Tells you whether it helped or hurt.

3

Share of voice

Your mentions divided by the total for your brand and tracked competitors on the web, next to the share of AI answers that name each brand. The combined figure averages both channels.

Tells you whether a competitor gained at your expense.

4

AI recommendations

Tracked prompts run weekly. Being recommended scores 100, being named first without a recommendation scores 100 and each lower position 15 less, down to 40. Not named scores 0. The AI visibility score averages the latest run of every prompt and engine pair.

Tells you how buyers hear about you before they visit.

5

Cited sources

From Growth, MentionRadar records which pages each AI answer cites and ranks them across prompts. Your own pages are marked, so you can see whether engines learn about you from you or from someone else.

Tells you where to act.

Every formula is documented on the methodology page, and each number links back to the mentions or answers it was built from.

Share of voice and citations on one screen

The two views that explain most competitive changes. One shows who is talked about, the other shows which pages AI engines trust when they talk.

Read together, these numbers say something specific. Brightpath leads on the web because of volume, Lumen CRM leads in AI answers, and the page that drives most AI citations is a third party comparison. The action is outreach to that publication and an update to the own comparison page, not more posts. For the AI half on its own, see the share of voice tool.

Questions leadership asks, and the view that answers them

Intelligence is useful when the answer to a direct question takes one click. These are the questions heads of marketing, comms and founders ask most often.

Leadership questions mapped to MentionRadar views
Question View What it shows Plan
Are we talked about more or less than last month? Mentions trend Daily volume with reach and source split All plans
Is the tone getting worse? Sentiment chart Sentiment index week by week, top negative items All plans
Are we winning against our main rival? Share of voice Web and AI share for you and each competitor All plans
What does ChatGPT say when a buyer asks about our category? AI visibility Score, position and recommendation per prompt and engine All plans
Why does an AI engine recommend a competitor? Citation sources Pages the engines cite, with your own pages marked Growth and up
Did the launch land? Keyword feed and report Mentions of the product keyword, sentiment and reach since day one All plans
Can I get this without logging in? Scheduled PDF report Weekly or monthly summary sent by email Growth and up

Competitive questions get their own workspace view on the competitor monitoring tool page, and the plans with their limits are listed on pricing. Teams coming from a quote-only suite can compare costs in Meltwater pricing and alternatives.

Questions about media intelligence platforms

What is the difference between media monitoring and media intelligence?

Media monitoring collects mentions and tells you they exist. Media intelligence connects them to change: why sentiment moved, which competitor gained share of voice, which source started a story and how AI engines describe your category. MentionRadar does both in one workspace, so the explanation sits next to the raw mention.

Which signals does MentionRadar combine?

Mention volume and reach from news, blogs, forums, Reddit, Hacker News, review sites, YouTube and X, a sentiment index, share of voice on the web and in AI answers, the AI visibility score from weekly prompt runs and, from Growth, the pages that AI engines cite when they answer.

How is share of voice calculated?

Web share of voice is your keyword mention count divided by the total for your brand and the competitors you track. AI share is based on the latest run of each prompt and counts which brands each answer names. The combined figure is the average of the two, so a brand cannot look dominant from one channel alone.

Does a media intelligence platform cover TV, radio or print?

MentionRadar covers online sources and AI answers: news sites, blogs, forums, Reddit, Hacker News, review sites, YouTube, X, ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. It does not monitor broadcast or print, which suits teams whose buyers research online and in AI engines.

Can leadership get the intelligence without logging in?

Yes. Growth and higher plans send scheduled PDF reports weekly or monthly with mentions, the sentiment trend, share of voice, the AI visibility score and the top items that need attention. Starter includes CSV export for teams that build their own reports.

How much does it cost?

Starter is $24 a month billed yearly or $49 month to month. Growth, which adds citation sources, all five AI engines and scheduled reports, is $74 a month yearly. Agency is $249 and Enterprise $499 a month on yearly billing, each with a public self-serve checkout.

Find out what changed for your brand this week

Run a scan across news, Reddit, Hacker News and an AI engine. You see real mentions and an AI answer check in about a minute, before you create an account.

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