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MentionRadar

Brand monitoring use cases for every team

Brand monitoring use cases range from catching a crisis early to proving AI visibility and reporting to clients. MentionRadar tracks mentions across the web and in ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, and each team configures keywords, alert rules and prompts for its own job.

Scan my brand See plans from $24 a month
  • Crisis detection for PR teams
  • AI visibility for SEO teams
  • White-label reporting for agencies
  • Competitor and launch tracking
Founder by a cafe window reading a weekly brand report on a tablet

Jump to a use case

  1. 1 Crisis detection for PR teams
  2. 2 AI visibility for SEO teams
  3. 3 Agency client reporting
  4. 4 Competitive intelligence for product marketing
  5. 5 Launch tracking

Crisis detection for PR teams

Who it is for
Heads of communications, PR managers and in-house comms teams at B2B and consumer brands.
The problem
A complaint becomes a story long before anyone in the company sees it. A Reddit thread about a billing change or a regional news piece quoting an angry customer grows for a day, then lands in a journalist inbox. By the time the CEO forwards the link, the window for a calm reply has closed.
The setup in MentionRadar
  • Keywords for the brand, the main product and the CEO name, plus exclusion words for unrelated meanings.
  • An instant rule for negative mentions with reach above 50,000, sent to email or to a Slack channel on Growth.
  • A daily digest for everything else, so the team reads the quiet mentions once a day.
What they see
An alert log that shows which rule fired, the source, reach and sentiment, minutes after the mention was published. New web mentions are collected every 15 minutes.
Plan that fits
Starter for one brand with email alerts. Growth when alerts need to reach Slack and several people. Read more about reputation monitoring software.

AI visibility for SEO teams

Who it is for
SEO leads, growth marketers and content teams responsible for how the brand is found.
The problem
Buyers ask ChatGPT and Perplexity for the best product in a category and get a short list of names. Rankings in classic search say nothing about whether the brand is on that list, and nobody can check dozens of prompts in five engines by hand every week.
The setup in MentionRadar
  • Prompts that match real buyer questions, for example "best CRM for small agencies" or "alternatives to a named competitor".
  • Competitors added so every answer records who was named instead of you.
  • Weekly runs in ChatGPT, Perplexity and Google AI Overviews on Starter, plus Gemini and Claude from Growth.
What they see
A prompt by engine matrix with the position of the brand in each answer, whether it was recommended, and from Growth the pages each engine cited.
Plan that fits
Starter for 15 prompts. Growth for 40 prompts in all five engines and citation sources. Read more about AI visibility tracker.

Agency client reporting

Who it is for
PR, SEO and social agencies that manage brand monitoring for several clients.
The problem
Each client wants a monthly answer to the same questions: how often were we mentioned, how did it feel, how do we compare and what do AI engines say. Building that from two or three tools per client takes days, and the tool bills multiply with every new account.
The setup in MentionRadar
  • One client workspace per brand, each with its own keywords, competitors and prompts.
  • A white-label PDF report scheduled monthly with the client logo and agency name.
  • Read-only access for the client, so they can open the dashboard without editing anything.
What they see
A branded monthly report with mentions, sentiment, share of voice and the per-client AI visibility score, sent on schedule.
Plan that fits
Agency, with 15 client workspaces, 150 prompts weekly, white-label reports and 15 seats. Read more about brand monitoring for agencies.

Competitive intelligence for product marketing

Who it is for
Product marketing managers and founders who position the product against named rivals.
The problem
Competitors launch features, change pricing and win comparisons in threads and AI answers. Without a running measure, positioning decisions rest on anecdotes from the sales team and one analyst report a year.
The setup in MentionRadar
  • Up to 10 competitors on Growth, each tracked on the web and in every AI prompt.
  • Prompts phrased as comparisons, such as "Lumen CRM vs Brightpath" or "alternatives to Brightpath".
  • A weekly report so the change in share of voice is visible without opening the app.
What they see
Share of voice on the web and in AI answers side by side, plus the sentiment of mentions for each brand.
Plan that fits
Growth, which raises competitors to 10 and adds scheduled reports. Read more about competitor monitoring tool.

Launch tracking

Who it is for
Launch owners in marketing, product and PR teams, and founders shipping a new product.
The problem
The first 30 days decide how a launch is remembered. Coverage, community threads, early reviews and the first AI answers all appear in that window, spread across sources that nobody checks in one place.
The setup in MentionRadar
  • The product name added as a keyword before launch day, with exclusions if it is a common word.
  • Instant alerts for high reach coverage so the team can share it while it is fresh.
  • A few prompts about the product category, to see when AI engines start naming the new product.
What they see
A feed of every mention of the product from news sites, forums, Reddit, Hacker News, review sites, YouTube and X, with sentiment and reach.
Plan that fits
Starter for a single launch. Growth when the launch needs its own keywords next to the brand and a report for leadership. Read more about media monitoring software.

Combining use cases in one workspace

You can start with one use case and add a second whenever you are ready. The keywords set up for crisis detection already feed share of voice, and the competitors added for product marketing already appear in every AI answer. Nothing has to be configured twice.

The limit that usually decides the plan is the number of keywords and prompts, not the use case. A brand running crisis alerts and AI visibility together fits Starter with 3 keywords and 15 prompts, a team adding competitor tracking and launches moves to Growth with 10 keywords and 40 prompts, and agencies run every use case per client on the Agency plan. Full limits are on the pricing page.

Questions about brand monitoring use cases

Can one workspace serve PR, SEO and product marketing at the same time?

Yes. Keywords, competitors and prompts are shared, and alert rules route different signals to different people. Growth includes 5 seats and custom rules, so negative news can go to comms in Slack while AI answer results and share of voice go to the SEO and product marketing leads.

Which plan fits a single brand with one marketer?

Starter, at $24 a month billed yearly, covers 3 keywords, 3 competitors, 5,000 mentions a month and 15 AI prompts tracked weekly in ChatGPT, Perplexity and Google AI Overviews, with email alerts and CSV export. It is enough for crisis alerts and a basic AI visibility check.

What do agencies need that brands do not?

Separate client workspaces, a score per client, white-label reports with the client logo and read-only access for clients. The Agency plan includes all of that for 15 client workspaces at $249 a month billed yearly.

How long should launch tracking run?

Most teams watch a launch closely for the first 30 days, when press coverage, community threads and early reviews appear. Add the product name as a keyword before launch day, so the first mention is collected as soon as it is published.

Do these use cases need access to our social accounts?

No. MentionRadar monitors public sources and asks AI engines the prompts you track, so it needs no logins, ad accounts or CRM data. It also never posts or replies on your behalf.

Start with the use case that matters most to you

Scan your brand across news, Reddit, Hacker News and an AI engine. You see real mentions and an AI check in about a minute, before you create an account.

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