Awario Pricing and Alternatives Compared
Check what AI engines and the web say about your brand
Awario pricing in October 2026 runs from 29 euros a month (Starter, billed yearly, 49 euros month to month) to 249 euros a month for Enterprise billed yearly, or 399 euros monthly. Starter covers 3 topics, 30,000 new mentions a month and one team member. Awario is one of the cheapest listening tools you can buy, but its pricing page says nothing about ChatGPT or AI answers, so teams that also need AI visibility usually compare it with MentionRadar, Mentionlytics and Brand24.
Awario has a loyal base among small brands and agencies, and for good reason: the mention allowance on its entry plan is generous, keywords per topic are unlimited, and every plan lists Boolean search, PDF and white-label reports and API access. The questions buyers bring to this page are practical ones. What does it cost in dollars for my setup, what am I giving up at that price, and is there a tool that covers both the web conversation and what AI assistants say about my brand? This guide answers all three from each vendor's own pricing page.
How much does Awario cost?
Awario sells three plans and prices them in euros. Paying yearly takes about 40 percent off. The plans differ mainly in topics, mention volume, stored history and seats. The feature list under each plan is the same.
| Awario plan | Billed monthly | Billed yearly (per month) | Topics | New mentions a month | Stored mentions per topic | Team members |
|---|---|---|---|---|---|---|
| Starter | 49 euros | 29 euros | 3 | 30,000 | 5,000 | 1 |
| Pro | 149 euros | 89 euros | 15 | 300,000 | 15,000 | 10 |
| Enterprise | 399 euros | 249 euros | 100 | 1,000,000 | 50,000 | Unlimited |
Two details matter more than the headline price. The first is the stored mentions cap. Starter keeps 5,000 mentions per topic, so a busy brand topic rolls older mentions out of view, and month over month comparisons get harder. The second is the currency. A US company pays in euros, so the card statement moves with the exchange rate, and some finance teams prefer a dollar invoice for budgeting.
Does Awario have a free trial?
Yes. Awario offers a trial of the Starter plan with no credit card, covering up to 3 alerts and 30,000 mentions. If you do not subscribe, the trial ends without a charge and Awario keeps your data for 14 days before deleting the account. That is enough time to see whether the mention feed catches the sources your customers use.
What Awario does well, and where it stops
Awario is a web and social listening tool. It monitors news sites, blogs, Reddit, X, Facebook, Instagram, YouTube and Vimeo, and it accepts plain keywords, social handles, hashtags and URLs. For a founder or a small marketing team that wants to know when the brand is mentioned, at a price below most alternatives, it is a sensible pick.
Where it stops is the part of buyer research that moved into AI assistants. A growing share of US buyers now ask ChatGPT, Perplexity or Google's AI Overviews for a shortlist ("best project management tool for a small agency") before they visit a single vendor site. Awario's pricing page makes no mention of ChatGPT, LLMs or AI search, so if a competitor is recommended there and you are not, Awario will not show it. You would need a second tool, which is how many teams end up paying for listening and AI visibility separately.
What are the best Awario alternatives?
The right alternative depends on what you would add. Here are the four options most small and mid-size US teams compare, with list prices from each vendor's pricing page in October 2026.
| Tool | Entry price | Entry plan limits | AI answer tracking | Best for |
|---|---|---|---|---|
| Awario | 29 euros a month billed yearly, 49 euros monthly | 3 topics, 30,000 mentions, 1 user | Not listed | The lowest price per mention |
| MentionRadar | $24 a month billed yearly, $49 monthly | 3 keywords, 5,000 mentions, 15 AI prompts weekly | Every plan, five engines from Growth | Web listening and AI visibility in one plan |
| Mentionlytics | $49 a month billed yearly, $69 monthly | 3 keywords, 5,000 mentions, 2 users | Add-on from the Essential plan ($169 a month yearly) | Teams that want social publishing insights too |
| Brand24 | $199 a month billed yearly, $249 monthly | 3 keywords, 2,000 mentions, 1 user | Add-on, bundled only with Enterprise | Wide social coverage including TikTok |
MentionRadar
MentionRadar is the alternative for teams that want the web conversation and AI answers in one dashboard. Starter at $49 a month ($24 billed yearly) tracks 3 keywords and 3 competitors across news, blogs, Reddit, Hacker News, review sites, forums, YouTube and X, and it runs 15 of your buyer prompts every week in ChatGPT, Perplexity and Google AI Overviews. Growth at $149 a month ($74 billed yearly) adds Gemini and Claude, 30,000 mentions, 5 seats, Slack alerts and scheduled PDF reports. You see where your brand ranks in each answer, which competitors are named and which pages each engine cites, which is the work the AI visibility tracker was built for.
Be clear about the trade. Awario's Starter gives you more raw mentions per euro, and it reads Facebook and Instagram, which MentionRadar does not. If your customers talk about you mostly on Meta platforms, Awario or Brand24 is the better fit. If they research on Reddit, review sites and AI assistants, MentionRadar covers more of the path to purchase. The full limits per plan are on the MentionRadar pricing page.
Mentionlytics
Mentionlytics sits close to Awario on entry price, at $49 a month billed yearly for 3 keywords and 5,000 mentions with 2 users. Its AI Visibility feature shows how ChatGPT, Gemini and Perplexity talk about your brand, but it is an add-on that works with the Essential plan and up, and Essential starts at $169 a month billed yearly. A small team that wants both pieces pays noticeably more than the headline price. We list every plan and limit on the Mentionlytics pricing and alternatives page.
Brand24
Brand24 is the step up in social coverage, with TikTok among its sources and an analytics layer many marketing teams like. It costs much more, from $199 a month billed yearly for 3 keywords and 2,000 mentions, and its AI Visibility module is bundled only into Enterprise. We break down every plan in Brand24 pricing and alternatives.
Enterprise suites
Meltwater, Brandwatch and Talkwalker are not real Awario alternatives for most small teams, because they are sold by quote and priced per year. Buyer data on Vendr puts the median Talkwalker contract near $13,300 a year and Meltwater near $25,800. They make sense when you need print and broadcast, image recognition or dozens of markets. If you are weighing one of them, see Talkwalker pricing and alternatives for what those contracts include.
Is Awario worth it?
Awario is worth it for a small team that needs a high volume of web and social mentions at a low price and does not report on AI answers. Starter at 29 euros a month billed yearly is hard to beat on cost per mention. It is less of a fit when you need dollar billing, longer stored history on busy topics, or visibility into what ChatGPT and Google AI Overviews recommend to your buyers.
A quick way to decide is to look at where your last ten customers found you. If the answer is Instagram and Facebook, Awario's source list does the job. If several of them mention a Reddit thread, a review site or "I asked ChatGPT", you need a tool that reads those places and runs those prompts every week.
How to compare Awario with an alternative in one week
Do not decide from a feature list. Run both tools on the same brand for seven days, then compare four things.
- Recall on your real sources. Search your brand by hand on Reddit, two review sites and Google News, then check which tool caught each mention and how long it took.
- Noise. Count the irrelevant mentions in the first 100 results. Brands with common words in their name feel this most, and Boolean search only goes so far.
- Competitor view. Add your two closest rivals and see whether you can read share of voice without exporting to a spreadsheet. Our competitor monitoring tool page shows how that view looks in MentionRadar.
- AI answers. Ask ChatGPT and Perplexity three questions a buyer in your category would ask. If you are missing from the answers, you need a tool that tracks that weekly.
Positive mentions you find during the test are worth keeping. A happy Reddit comment or a strong review is the raw material for social proof, and many teams ask those customers for permission to collect customer testimonials they can show on their pricing page.
Does Awario track mentions in ChatGPT?
No. Awario's pricing page and plan list do not mention ChatGPT, LLMs or AI search, and the product tracks web and social sources. To see how ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews describe your brand, you need an AI visibility tool. MentionRadar includes it on every plan, and you can run a one-time scan of your brand from the top of this page before you sign up.