Brand24 Pricing and Alternatives Compared

Brand24 pricing in October 2026 runs from $199 a month (Individual, billed yearly, $249 month to month) to $599 a month for Business, with Enterprise from $1,499 a month billed yearly. The entry plan covers 3 keywords, 2,000 mentions a month and one user, with data refreshed every 12 hours. If that is more than you want to spend, or you also need to know what ChatGPT and Google AI Overviews say about your brand, the main Brand24 alternatives are MentionRadar, Mentionlytics, Awario and Mention.

Brand24 is a capable listening tool with wide source coverage, including Facebook, Instagram and TikTok, and plenty of marketing teams use it every day. The question most buyers bring to this page is narrower: what will it cost for my keyword count, and is there something cheaper or better suited to how my customers research now? This guide answers both, using Brand24's own pricing page and the public prices of each alternative. Prices in this category move often (Brand24 changed its top plans twice in 2026), so check each vendor before you sign.

How much does Brand24 cost?

Brand24 sells five plans. Yearly billing takes roughly 20 percent off the monthly price. The differences that matter most are keyword count, mention volume and how often data refreshes.

Source: brand24.com pricing page, checked October 2026. A 14 day trial is available without a card.

Two details are easy to miss. First, AI sentiment is on every plan, but the AI Insights, Topics and Brand Assistant features start at Pro. Second, Brand24's AI Visibility module, the part that checks how your brand appears in AI assistants, is listed as an add-on and is bundled only into Enterprise. A team that wants both listening and AI answer tracking is looking at the top of the price list.

Is Brand24 worth the price?

Brand24 is worth it if you need social network coverage at volume, such as Instagram, Facebook and TikTok comments for a consumer brand, plus real time refresh. It is harder to justify for a B2B or SaaS company that tracks three to ten keywords, because the $199 entry plan caps you at 2,000 mentions and 12 hour updates, and the next step up is $299.

The other question is where your buyers research. In B2B and in considered consumer purchases, a growing share of people ask ChatGPT, Perplexity or Google's AI Overview which tool or vendor to pick. Those answers are built from Reddit threads, review sites, comparison articles and news. A listening tool shows you those sources. It does not show you the answer they produced, and that answer is often the last thing a buyer reads before shortlisting.

Brand24 alternatives compared

These are the tools buyers compare against Brand24 most often, with entry prices from each vendor's public pricing page. The right pick depends on whether you need heavy social network coverage, AI answer tracking, or simply a lower bill.

We only list exact prices where we checked the vendor's page this month. Mentionlytics runs $69 to $1,299 a month, with every plan in Mentionlytics pricing and alternatives, and Mention now starts at $599 a month on a yearly contract, covered in Mention pricing and alternatives. Awario's plans run from 29 to 249 euros a month billed yearly, and we list each one in Awario pricing and alternatives. If you are also weighing the enterprise suites, see what buyers report paying in Brandwatch pricing and alternatives and Meltwater pricing and alternatives.

MentionRadar

MentionRadar puts web listening and AI visibility in one plan. Starter costs $49 a month or $288 a year and covers 3 keywords, 3 competitors and 5,000 web mentions a month, plus 15 prompts run weekly in ChatGPT, Perplexity and Google AI Overviews. Growth at $149 a month ($888 a year) raises that to 10 keywords, 30,000 mentions and 40 prompts across all five engines, adds Gemini and Claude, citation sources and Slack alerts. Compared with Brand24 Individual, Starter gives you more mentions for a quarter of the yearly price, and it shows the AI visibility of your brand next to the web conversation that shapes it.

Where Brand24 wins: Facebook, Instagram and TikTok coverage, real time refresh and unlimited users from the Team plan up. If those matter more than AI answers, Brand24 is the better fit and we would tell you so.

Mentionlytics

Mentionlytics is the budget listening pick most reviewers mention first. It covers web and social sources with sentiment and a simple dashboard, and Basic costs $69 a month, or $49 billed yearly, well under Brand24. AI Visibility is a paid add-on from the $169 Essential plan. It is a sensible choice for a small business that wants alerts on its name and does not need AI answer tracking.

Awario

Awario is known for Boolean search and a lead finding feature that surfaces social posts from people asking for recommendations. Sales teams like it for that reason. Like Mentionlytics, it is a listening tool, so AI assistants are outside its scope. Its entry plan is one of the cheapest in the category, at 29 euros a month billed yearly for 3 topics and 30,000 mentions.

Mention

Mention retired its Publish and Respond features on January 30, 2026, and now sells a single Company plan from $599 a month on a yearly contract. The old $49 to $179 plans are closed to new customers. It suits larger teams that want unlimited seats and broad social coverage.

What is a cheaper alternative to Brand24?

The cheapest paid alternatives to Brand24 with comparable web coverage are MentionRadar Starter at $24 a month billed yearly ($49 month to month), Mentionlytics and Awario. MentionRadar is the only one of these that also tracks AI answers on its entry plan. Free tools such as Google Alerts catch some news, but miss Reddit, reviews and forums and give you no sentiment or reporting.

Does Brand24 track ChatGPT mentions?

Brand24 has an AI Visibility module that checks how AI assistants mention your brand, but it is sold as an add-on and is bundled only with the Enterprise plan, which starts at $1,499 a month billed yearly. MentionRadar includes ChatGPT, Perplexity and Google AI Overviews tracking from its $49 Starter plan, and adds Gemini and Claude from Growth.

How to choose between Brand24 and an alternative

Start from three numbers: how many keywords you track, how many mentions you expect a month, and how many people need access. A SaaS brand with its name, two product names and three competitors usually fits in 3 to 10 keywords and well under 30,000 mentions. A consumer brand with a viral product can blow through 40,000 in a week.

Then ask where the conversation about you happens. If it is Instagram comments and TikTok, Brand24 is built for that. If it is Reddit, review sites, Hacker News and comparison articles, and your buyers end up asking ChatGPT for a shortlist, you want a tool that watches both the sources and the answer. Our reputation monitoring software page shows how alerts and sentiment work on those sources.

Finally, look at the jobs next to listening. Most teams that monitor their brand also watch rivals: their pricing changes, new landing pages and ads. Listening tools catch what people say about a competitor, but a dedicated tool that tracks competitor price changes and website updates covers the moves a competitor makes on its own site, which mentions alone will not show.

Switching from Brand24 without losing history

Export your Brand24 mentions to CSV before the renewal date, because history stays with the old tool. Recreate your keywords and exclusions in the new tool on day one, and run both for one or two weeks so you can compare volume and spot any source gaps. In MentionRadar, the share of voice tool rebuilds your competitor comparison from the first week of data, and weekly AI prompt runs start immediately, so your first report already has a baseline for both web and AI.

If you want to see the difference before you decide, run a scan with your brand and one competitor using the form at the top of this page. It returns a real AI answer and recent web mentions in about a minute, then you can pick a plan on the pricing page.