Twitter monitoring tools watch X, formerly Twitter, for public posts that name your brand, products or competitors, even when nobody tags your account. MentionRadar collects those posts every 15 minutes, scores sentiment and reach, and alerts you before a reply thread turns into a headline.
Third Kestrel Bikes order and the shipping is still a mess
Post with 210 reposts. The author does not tag the brand account and links a support ticket screenshot.
Commuted on the new Kestrel e-bike all week, battery is great
Reply in a cycling thread, tags @kestrelbikes and a local shop.
Kestrel Bikes vs two rivals for a city commute, thoughts?
Question post with 35 replies comparing price and service.
Reviewer: Kestrel frame quality is excellent this year
Thread by a bike reviewer with a large following, five posts long.
When someone writes @yourbrand, the platform notifies your account and the social team sees it. Those posts are addressed to you, so they are polite more often than not, and most of them are support requests. They are worth answering, but they are not where reputation moves.
Untagged posts are different. A customer complaining to their own followers, a reviewer comparing you with two competitors, an analyst quoting your pricing in a thread: none of these reach your notifications. They are written for an audience, not for you, which makes them more honest and more likely to be reposted. A Twitter monitoring tool exists mainly to find these.
MentionRadar does not need access to your X account. It looks for public posts that contain your brand terms as whole words, whether or not the author tagged you, and shows tagged and untagged posts in the same feed. The two posts on the right are from the same day about Kestrel Bikes. Only one of them would ever have reached the brand account.
Tagged, reaches your notifications
@kestrelbikes my order shows delivered but nothing arrived
Direct question to the brand account, 2 replies.
Untagged, found only by monitoring
Never ordering from Kestrel Bikes again, third lost parcel
Post to the author's own followers, 210 reposts, quoted by two cycling accounts.
X produces more noise per mention than any other source. These controls decide whether the team keeps opening the feed after the first week.
A post that contains an excluded word is dropped. For Kestrel Bikes that means "kestrel falcon", "bird", "raptor" and the nickname of a football club that shares the name.
The brand is matched as a whole word, so "Kestrel" does not collect "kestrels" in birdwatching threads or handles that only contain the name.
Each keyword can be limited to a language, which removes posts from markets you do not sell in.
Alert rules on Growth use reach, sentiment, source and keyword. A typical rule sends only negative posts on X with Medium or High reach to Slack right away.
Everything that does not match an instant rule still lands in the feed and in the daily email digest, so filtering never hides a post for good. If you want to compare how sentiment moves on X with other sources, the page on social sentiment tracking explains how each post is scored.
Never ordering from Kestrel Bikes again, third lost parcel
X post, reach 48k, 210 reposts
Reviewer thread praises frame quality
X thread, reach 310k
64 posts on X, 3 need attention
X, Reddit, review sites
New posts are collected every 15 minutes. A post that matches an instant rule goes out as soon as it is collected: by email on every plan, and to a Slack channel on Growth and higher plans. That window is short enough for the support team to reply before a complaint gathers its first hundred reposts.
High reach positive posts deserve an alert too. A reviewer thread praising your product is the post the marketing team wants to amplify the same morning, not in Friday's report.
X is rarely the only place a complaint lives. The same lost parcel story often appears on Reddit a day later, which is why many teams pair this with a Reddit monitoring tool view of the same workspace.
Posts on X rarely become an AI answer directly. What they do is start stories. A complaint thread gets picked up by a blog, a reviewer thread becomes a comparison article, a launch announcement earns trade press coverage. Those articles are the pages AI engines like Perplexity and Google AI Overviews cite when buyers ask which product to choose.
MentionRadar shows both ends of that chain in one workspace. The feed tells you what X says this week. The weekly AI prompt runs tell you whether ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews name you, in which position, and which pages they cite. When a narrative from X starts appearing in those citations, you see it.
For the AI side on its own, read about the AI visibility tracker, and for every source together see our social listening tool.
“best e-bike brand for a daily city commute”
For daily commuting, reviewers often point to Kestrel Bikes for frame quality and battery range, though some buyers report slow delivery. Two other brands are cheaper but have smaller service networks.
Yes. Twitter was renamed X, and most people still search for Twitter monitoring tools. MentionRadar collects public posts on X that contain your keywords and shows them in the same feed as news, blogs, forums, Reddit, Hacker News, review sites and YouTube.
No. MentionRadar looks for public posts that contain your brand terms, so it does not need access to your account and does not post anything. That also means it finds posts from people who never tagged you, which is where most honest feedback lives.
New mentions are collected every 15 minutes. If a post matches an instant rule, for example negative sentiment or reach above a threshold you set, the alert goes to email right away, or to a Slack channel on Growth and higher plans.
Not if you set it up properly. Add exclusion words that signal the other meaning, restrict languages, and pair the brand with product terms where needed. Alert rules then decide what reaches you right away and what waits for the daily digest.
Yes. Competitors are tracked alongside your brand, three on Starter and ten on Growth. Their mentions feed share of voice, so you can see whether a rival launch is taking over the conversation on X and elsewhere.
No. It is a listening and AI visibility product, not a publishing tool. It tells you what people and AI engines say about you so you can decide how to respond in the tools you already use.
Starter costs $24 a month billed yearly or $49 month to month and covers X along with every other web source. Growth at $74 a month yearly adds Slack alerts, custom rules and scheduled PDF reports. You can scan your brand from the homepage before paying.
Run a scan of your brand and get real mentions plus an AI engine check in about a minute, before you create an account.